BUILT TO WIN CULTURE
Let's build something
impactful--together.
Built to Win, LLC is an empowering, purpose-driven company founded by husband-and-wife duo Gregory and Kimberly Lorjuste. United by a shared passion for growth, they’ve come to understand a timeless truth: success is rooted in authentic relationships.​​
From their personal and professional experiences, Gregory and Kimberly have cultivated a deep understanding of the transformative power of presence, listening, and intentional relationship-building. Built to Win is where those values come alive—through platforms that honor stories, cultivate authentic connection, and foster thriving communities.
Our Services
MEET OUR FOUNDERS
Gregory Lorjuste
CO-FOUNDER & MANAGING DIRECTOR, BUILT TO WIN
Driven by a deep-seated commitment to service and fueled by resilience, Gregory Lorjuste has consistently excelled in high-impact roles. The son of Haitian immigrants who sought greater opportunities, Lorjuste's journey embodies the American spirit of overcoming adversity. Rising from challenging circumstances in Irvington, NJ, by way of Brooklyn, NY, he proactively pursued higher education as a strategic pathway to community empowerment and personal growth.
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Currently serving as the Director for Executive Operations & Protocol for Maryland Governor Wes Moore, Lorjuste plays a pivotal role in shaping the administration of the state's first Black Governor and only the third in American history. His strategic acumen and operational expertise were honed during his tenure as Assistant Secretary of Executive Operations for New York Governor Kathy Hochul, the first woman elected to that state's highest office. This trajectory of impactful service was ignited by his instrumental involvement in the historic election of Barack Obama, the first Black President of the United States.​
A recognized master of strategic planning, coordination, and meticulous logistics, Lorjuste executed critical responsibilities for both the 2009 and 2013 Presidential Inaugural Ceremonies. His exceptional abilities extended to the global stage, where he orchestrated complex logistical operations across over 30 nations, including Afghanistan, China, Russia, South Africa, Germany, France, Singapore, the United Kingdom, and Cuba, ensuring seamless and successful Presidential visits.
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Beyond his professional achievements, Lorjuste actively champions community development and social justice through dedicated volunteer work. His unwavering belief in equitable opportunities for all underscores his profound commitment to making a tangible difference in the lives of others.
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Lorjuste's impactful career and dedication to public service have been recognized in prominent publications such as the Washington Post, Slate, BET, The Root, and Teen Vogue. He was honored with the Rider University Outstanding Young Alumnus Award in 2014 and the Sigma Image Award by Phi Beta Sigma Fraternity, Inc. in 2015.
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Holding a bachelor’s degree in Elementary Education and American Studies with a minor in Multicultural Studies from Rider University, Lorjuste continues his commitment to service while residing in Northern Virginia with his wife, Kimberly, and their two children, Riley and Aiden.
Kimberly Lorjuste
CO-FOUNDER & MANAGING DIRECTOR, BUILT TO WIN /
CHIEF KINKEEPER, ALLEYOOP GIRLS COLLECTIVE
Nurturer, the word most often used to describe Kimberly Lorjuste. A natural relationship-builder, she’s known for bringing “one too many” into her ever-growing circle. From childhood, Kimberly understood the power of a strong support system, a value that deepened during her time in Rider University’s Educational Opportunity Program. There, she saw the life-changing impact of access and community, igniting her passion for uplifting historically excluded populations.
A fierce advocate for women of color and underserved communities, Kimberly is dedicated to creating spaces where marginalized voices are heard, valued, and empowered. After earning her BA in English and Philosophy from Rider University and her MA in College Student Personnel Administration from Seton Hall University, she devoted her career to higher education—holding student-facing roles at several institutions, including Passaic County Community College, The George Washington University, and American University, where she now serves as Undergraduate Academic Advisor.
Kimberly lives by the belief that “you can’t be your best self by yourself,” a mantra lovingly adopted from her church family. She’s come to understand that a sense of belonging is not just a want—it is a fundamental human need, and the heartbeat of any thriving community. Through her work with Built to Win, LLC, as well as initiatives like the alleyoop girls collective, and EmpowerHer EmpowerMe Summit, she continues to build community, amplify voices, and inspire change.
A faith-filled believer, loving wife, and proud mom of two, Kimberly brings joy and authenticity to everything she does. She’s a Marvel enthusiast, avid baker, and the kind of person whose laugh fills the room—and invites others to feel right at home.
NEWS & AWARDS
EOP Alumni Honors
'21
Honored as members of the Inaugural Class of Rider University's Educational Opportunity Program (EOP) Hall of Fame, recognized for outstanding contributions and unwavering commitment to their alma mater and community.
30 min
Free